PPC Management

Paid advertising is managed for conversions, not just clicks. From Google Ads to Meta Ads, we build, launch and optimize campaigns designed to bring in real enquiries and sales, with full transparency on exactly where your budget goes.

PPC Management Focused on Conversions, Not Just Clicks

Paid advertising can put your business in front of people who are actively searching for what you sell, often within days rather than months. But spending money on clicks doesn’t automatically turn into paying customers that depends on who you’re targeting, what your ads say, where they land, and how closely you track what happens after the click.

Our PPC management covers the full picture: audience targeting, ad creative, landing page experience and conversion tracking, managed as one connected campaign rather than a set of disconnected settings.

What’s Included

  • Full account audit if you already run campaigns, or a build from scratch if you don’t
  • Audience and keyword research based on commercial intent
  • Ad copywriting and creative tailored to your offer
  • Landing page review with practical conversion recommendations
  • Conversion tracking setup so you know exactly what your spend is producing
  • Ongoing bid and budget management as campaigns gather data
  • Regular reporting that ties ad performance back to enquiries or sales, not just clicks

Our Process

  1. Discovery & Account Audit — we review your goals, budget and any existing campaign history
  2. Campaign Structure & Targeting — we build campaigns around the audiences and keywords most likely to convert
  3. Ad Creative & Landing Pages — we write ads and review the pages they send traffic to
  4. Launch & Optimise — we launch, monitor closely in the early weeks, and adjust based on real performance data
  5. Report & Scale : we report on what’s working and reinvest budget into it, rather than spreading spend evenly by default

Why Choose JM Square Web

You’ll have a named specialist managing your account, not a junior handling dozens of unrelated clients at once. Your ad spend is billed directly to Google or Meta, separate from our management fee, so you always know exactly where your budget is going. As with everything we do, there’s no long-term contract you stay because the campaigns are working.

Who This Is For

  • Businesses that need enquiries now while SEO builds momentum in the background
  • E-commerce brands running Shopping campaigns alongside search ads
  • Service businesses with high-value enquiries where a handful of extra leads matters
  • Seasonal businesses needing to scale spend up and down around demand

This depends on your industry, competition and goals. As a general guide, ad spend and management fees are kept separate so you can see exactly what's going to the platform versus what's going to campaign management we'll talk through realistic numbers for your market during onboarding.

Frequently Asked Questions

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