E-Commerce Marketing

Q: 2. What's the difference between e-commerce marketing and general PPC?

General PPC typically focuses on driving clicks to a website. E-commerce marketing considers the entire path from product discovery through to purchase and repeat business, including the store experience itself, not just the ad that brings someone there.

Q: 3. Can you help with marketplace listings like Amazon and eBay?

Yes, marketplace management can be included as part of a broader e-commerce marketing strategy, particularly for brands selling across multiple channels.

Q: 4. How do you improve conversion rate, not just traffic?

We look at the actual buying journey — product pages, checkout flow, trust signals and mobile experience — and recommend practical changes based on where visitors are dropping off, rather than assuming more traffic alone will fix a conversion problem.

Getting products online is only the first step customers still need to discover them, trust the brand, and have a reason to complete the purchase. We bring discovery, conversion and retention together into one e-commerce strategy.

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E-Commerce Marketing Built Around the Full Buying Journey

Getting products online is only the first step. Customers still need to discover them, trust the brand behind them, and be given a reason to complete a purchase rather than abandon their basket and each of those stages needs its own attention.

Our e-commerce marketing brings discovery, consideration, conversion and retention together into one strategy, rather than treating traffic generation as the only goal that matters.

What’s Included

Product feed setup and optimisation for Google Shopping
Multi-channel campaign management across Shopping, paid social and email
Conversion rate optimisation recommendations based on how customers actually use your store
Abandoned cart and retention email flows to recover lost sales
Marketplace management support for channels like Amazon and eBay
Reporting that connects marketing activity directly to store revenue

Our Process

Store & Funnel Audit — we review your store, product feed and current customer journey end to end
Feed & Campaign Setup — we optimise your product feed and build out Shopping and social campaigns
Launch Multi-Channel Campaigns — we bring paid, organic and email activity together around your product catalogue
Conversion Optimisation — we identify friction points in the buying journey and recommend practical fixes
Retention & Reporting — we build in retention activity and report on what’s actually driving revenue.

Why Choose JM Square Web

Many agencies treat e-commerce marketing as PPC with a product feed attached. We treat it as a full journey because a customer who discovers your product but doesn’t trust your site, or trusts your site but can’t find their size, was never going to convert regardless of how well the ad performed. Fixing that whole journey is where the real revenue gains tend to come from.