Social Media Marketing

Q: 2. Do you create the content, or do we need to supply it?

We handle content creation, including graphics and short-form video, though we're also happy to work with photography or footage you already have to keep content authentic to your business.

Q: 3. How do you measure success beyond likes and followers?

We look at engagement quality, website traffic driven from social, and — where relevant — enquiries or sales that can be attributed back to social activity, alongside the vanity metrics that are easier to track but less meaningful on their own.

Q: 4. Can you manage paid social ads alongside organic posting?

Yes, and the two often work best together — organic content builds a consistent presence, while paid social can extend reach and target specific audiences beyond your existing followers.

An active social media account isn’t the same thing as an effective one. We build social strategies around a real goal — brand awareness, engagement, website traffic or supporting paid campaigns rather than posting just to keep the feed alive.

Discuss Your Business

Social Media Marketing With a Purpose Beyond Posting

An active social media account isn’t the same thing as an effective one. Posting regularly keeps a profile from looking abandoned, but it doesn’t automatically build an audience, generate enquiries, or support the rest of your marketing.

Our social media marketing starts with a simple question: what is this account actually meant to achieve? From there, we build a content strategy, posting schedule and brand voice designed to support that goal whether that’s brand awareness, community engagement, driving website traffic, or supporting paid campaigns.

What’s Included

Platform strategy covering which channels are worth your time and which aren’t
Content calendar planning tied to your business priorities and key dates
Content creation, including graphics and short-form video where relevant
Community management, responding to comments and messages
Optional paid social campaigns to extend reach beyond organic followers
Performance reporting that goes beyond likes and followers to track real engagement and outcomes

Our Process

Brand & Audience Discovery — we learn who you’re trying to reach and what they respond to
Content Strategy & Calendar — we plan a content mix and schedule built around your goals
Content Creation & Scheduling — we produce and schedule content consistently across your chosen platforms
Engagement & Community Management — we manage the conversations that happen once content goes live
Reporting & Optimisation — we review what’s resonating and adjust the strategy accordingly

Why Choose JM Square Web

We treat social media as part of a wider marketing strategy, not an isolated task. That means content is created with your brand voice, your audience and your business goals in mind, not simply produced to fill a calendar. You’ll have a dedicated contact who understands your business context, transparent reporting, and no obligation to sign a lengthy contract to get started.

Who This Is For

Restaurants building a local following that translates into bookings
E-commerce brands using social platforms to drive product discovery
Professional services building credibility and staying visible between enquiries
Startups building brand awareness from little to no existing presence

1. Which platforms should my business actually be on?

It depends entirely on where your audience spends time. We'd rather manage two platforms well than five platforms poorly, and we'll recommend based on your industry and customers rather than defaulting to every available channel.

2. Do you create the content, or do we need to supply it?

3. How do you measure success beyond likes and followers?

4. Can you manage paid social ads alongside organic posting?